Partners

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Crystal Platinum Partners - Successful together

With an annual UK sales value of £5bn+, the market for PVC-U windows, doors and conservatories has never been busier!

Crystal, the merchants’ supplier of choice, are delighted to announce the introduction of our new ‘Platinum Partner Programme’. Our proven and straight forward programme will ensure that your sales of PVC-u windows, doors and conservatories will rise dramatically, making certain that you gain a real stake in this lucrative market. By becoming a Crystal Platinum Partner, you’ll be joining an ambitious and supportive team who will, from day one, guide you every step of the way. A unique blend of expert training, ongoing support and all the sales and marketing tools you need, means our Platinum Partners enjoy much enhanced sales.

To become a Crystal Platinum Partner, you’ll need to appoint your branch champion, who will in turn be advised of your dedicated Crystal contacts. Branch Champions are then invited to attend the Crystal Academy to complete a comprehensive training course, learning about our full product range styles and colours, marketing support, factory processes and order and delivery procedures. Crystal Academy courses also include full factory tours and supporting product demonstrations.

Crystal Platinum Partners hold a small amount of Crystal stock products (utilising the Crystal product pallet which contains 2 window styles, 6 of each style, and suited cavity closers). Stock products are fully branded with your merchant details and are proven to drive made to measure and associated product sales, when utilised in conjunction with a dedicated ‘showroom area’. Our full range of Platinum Partner marketing options, with digital and online applications and including our online pricing configurator, will further ensure your sales success./p>

Crystal is the UK merchants preferred partner for PVC-U windows, doors and conservatories. Achieve Platinum Partner status to unlock, secure AND grow this huge revenue stream! Crystal Platinum Partners, even more, successful together!

Click here to make an enquiry on how to become a Platinum Partner

Corporate

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NMBS

The National Merchant Buying Society Ltd (NMBS) is a centralised buying society for Independent Builders, Timber, Hardware, Plumbing and Heating Merchants. It has over 1000 members with over 3100 branches with over £1.5 billion buying power. They provide Invoice Clearing Services for all the major independent buying groups which includes FORTIS, CBA, H&B, PHG, NBG, IBC and IPG as well as offering them marketing and event support.

Members enjoy an average benefit of approximately 4% in rebates by NMBS continuously negotiating better terms by pooling the turnover and invoicing of its members to gain purchasing power, guaranteeing the payments of its members and by offering a very cost effective sales and marketing route to the Independent Merchant.

Crystal is the only PVC-U window, door and conservatory fabricator contracted to supply NMBS merchants.

BMBI

Launched in 2015 as a brand of the Builders Merchants Federation (BMF), the monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of Repair, Maintenance & Improvement (RMI) building activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media commentators and influencers outside the industry.

This BMBI uses data from GfK’s ground-breaking Builders Merchants Panel, which analyses data from over 80% of generalist builders’ merchants’ sales throughout Great Britain.

GfK’s Builders Merchants Panel started collecting data in July 2014, and all trend data in the BMBI is indexed on the 12 month period July 2014 to June 2015. The monthly series tracks what is happening in the market month by month and includes an in-depth review every quarter. This trend series gives our industry access to far more accurate and comprehensive data than that available to other construction sectors.

The reports also include views from our panel of leading industry experts to help explain trends, issues and opportunities in their markets. Steve Halford, Crystal’s Managing Director, sits on the panel as the expert for PVC-U windows, doors and conservatories.

Variety, the children’s charity

All over the UK there are children who have to cope with sickness, disability or disadvantage. Variety provides practical, tangible help that makes an immediate difference to those children and their families.

The charity provides coaches and bespoke wheelchairs, specialist, sensory and recreational equipment for use in the home, school, children’s hospitals and youth centres. By doing so, they provide so much more. A wheelchair doesn’t just provide mobility, it lets the child ‘join in’ with the other kids. Providing a special-needs school with a Sunshine Coach gives its pupils access to a much wider range of activities and experiences.
 The charity also creates memorable experiences through its Great Days Out programme. For a disadvantaged child, a day at the seaside becomes a cherished childhood memory. Each year, Variety takes tens of thousands of children on great days out.

Martin Randall, chairman of the Crystal Clear Group, said: “I was honoured to be asked by Variety to become a patron. Variety is a special charity with incredibly inspiring people. I believe business today has a responsibility to be part of the community where we are based and to work with charities to make a difference to the lives of young people in the towns and cities in which we operate.

Crystal have been working towards raising enough money for a Variety Sunshine Coach and in 2017 we achieved our target!  In June 2017 Crystal were sponsors of the BMF All Industry Conference Gala Dinner and organised a fund raising auction and we can confirm that a record sum of £71,531 was raised and will be divided between Variety and the Teenage Cancer Trust.

Builders Merchant Federation

The Builders Merchants Federation (BMF) is the only organisation that represents and protects the interests of builders merchants, plumbing, heating, roofing, decorative and timber merchants and their suppliers.

Total membership stands at 578 merchant and supplier companies (January 2017) who together have combined sales of almost £25bn and employ over 117,000 people in the building materials industry. BMF’s 316+ merchant members operate in around 4,580 branches across the UK. The BMF is the active hub of merchant and supplier activity in the UK, working closely with allied industry groups and regulatory bodies such as trading standards and planning departments, to ensure that issues affecting member merchants and suppliers are tackled promptly and effectively. The BMF is an active lobbyist with local and central government in England, Scotland,Wales and Northern Ireland, and has an impressive track record of achievements.

Steve Halford, Crystal’s Group Managing Director says:

“We are delighted to have become a BMF Supplier Member and very much look forward to working with the BMF members over the coming years. Crystal were proud to be a sponsor of the BMF All Industry Conference in Budapest 2017″.

 

 

Which? Trusted Traders

Which? is the UK’s largest consumer organisation. They are known for testing everything from toasters to broadband providers – and assess traders too. So when consumers want a PVC-U window, door and conservatory installer they can trust, they often turn to Which? first because they know they only endorse traders who have passed a rigorous assessment.

Which? Trusted Traders are working in partnership with Crystal to ensure that only the very best installation companies achieve the very best accolade.

So how do your installation customers get endorsed as a Which? Trusted Trader and use the most powerful consumer logo to promote their businesses? Of all the ‘logos’ available to installation companies, Which? has real meaning and will be instantly recognised by customers.

Installers will need to show Which? that they’re a standout business, pass the assessment and get endorsed as a Which? Trusted trader

Use the power of the Which? brand to promote businesses locally
Give customers the extra assurance that installations are undertaken by traders they can trust
Get advice from Which?, their trading standards professionals know exactly what consumers want from a trader
The Which? Trusted trader logo can be used on vehicles, websites and business cards
Boost enquiries from the internet with a premium profile on whichtraders.co.uk
Get dedicated trader support whenever its needed

Your installation customers can show everyone in their area that they’re a top notch trader who’s made the grade and as a Crystal customer you can offer your approved builders and installers a special offer discount of 25% off their first 5 year’s membership

“The support of Crystal – and Martin Randall in particular – in promoting best practice and advocacy for the Which? Trusted Trader scheme across the building industry, is greatly appreciated and is a massive help in spreading the word”
Paul Smith, Managing Director, Which? Trusted Traders