The PVC-U window, door and conservatory fabricator quoted its first ever £1 million week from February 18th to February 22nd 2008. In a struggling market, Crystal is providing its customers with more tools to grow and constantly investing to stay ahead of the market. This is helping existing customers improve sales while attracting new customers.
Martin Randall, Chairman of Crystal Direct, comments on the company’s growth: “There’s a negative feeling of doom and gloom consuming the industry. While I acknowledge the economy is down, I don’t think the window industry should batten down the hatches. With the introduction of new products, such as quality bi-fold doors, and a growing marketing support package, we’re encouraging our installers to go out and win sales in a competitive market. The value of our quotes shows it’s working!”
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