Joseph Parr’s PVC-U Window Sales Soar with Crystal Direct’s ‘CESAR’

Independent builders’ merchant Joseph Parr’s sales of PVC-U windows and doors soared following a two day event using Crystal Direct’s ‘CESAR’ exhibition vehicle. CESAR (Stand of the Year at the recent NMBS exhibition), helped Joseph Parr win £120,000 worth of orders in the six weeks following the visit.

Joseph Parr Managing Director Dave Anderson says: “There’s an untapped market for PVC-U windows and doors. We’ve seen interest grow since we started buying from Crystal and we’re getting new customers all the time! We didn’t sell PVC-U before. Now we sell lots.”

NMBS members can hold their own open days, product launches or customer initiatives using CESAR (Crystal Exhibition Showroom And Representation vehicle) free of charge. Crystal also offers support through an expansive range of free marketing and POS material that can be personalised for the builders’ merchants or their larger customers.

“The combination of great support and service from Crystal has helped us sell PVC-U,” says Dave. “We’ve had brochures, pop-up stands and window displays. We currently have point of sale displays in the showrooms, and we send posters to customers. The standard is excellent and the material is detailed and comprehensive.”

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