Crystal Direct’s marketing activities are paying off with a reliable stream of leads from a good spread of sources. Out of 51 new enquiries in July, 60% were directly generated by direct marketing, 20% from an advert in Professional Builder, 10% via window trade magazines and a further 10% by referral.

Chairman Martin Randall comments; “Crystal is a proactive company, investing in an ongoing marketing campaign to create and convert more leads. Our magazine advertising in particular has been catching the eye of prospective customers which direct marketing then converts into active enquiries. I believe installers are attracted to Crystal because of the wide choice of products we offer. This is supported by an extensive marketing support package, on-time and in-full deliveries, continuous service development, comprehensive customer support and commitment to helping installers sell.”