Crystal Direct generated 23 quality enquiries in October, with almost two thirds coming from direct mail.

Crystal recognises the benefits of direct marketing and consistently sends out letters and flyers to prospective customers every month. Martin Randall, Chairman of Crystal says: “I am a great believer in constantly marketing your business. If you don’t let the market know about your products and why your business is better, how will they know you are there? Direct mail is just one element of our marketing and it is certainly working for Crystal. Each month our figures show that on average 50-60% of our leads are generated through direct mail activity and our good conversion rates help us increase sales.”