Working with the BPF
In 2010 Martin Randall, Chairman of Crystal Direct and founder of pro-PVC campaign Fighting Back with Facts, was elected Vice Chairman of the British Plastics Federation (BPF) Windows Group Marketing Committee. Martin joined the group as a fabricator member in June 2009 and has taken an active role in helping to promote and advance the Group’s PVCaware.org campaign. Martin continues to work closely with Chairman Jon Skinner and other members of the team to fight back against anti-PVC propaganda and gather support and commitment from key players in the PVC-U industry.
Martin says: “I was very pleased to have been appointed to this position and look forward to contributing further ideas and support to the Group within my new role. Nearly two years ago I set up my own campaign Fighting Back with Facts (FBWF). I was increasingly concerned at the market’s lack of drive and commitment to counter misinformation about PVC-U from timber lobbyists and others. The aim of my campaign was to shake the industry into action, reaching out to fabricators and installers in particular, and highlight the importance of acting now to make the case for PVC-U. FBWF campaign had a common agenda with the BPF’s PVCaware.org campaign and it made sense to join forces last year in getting the message across and gather support from the industry.
“We have lots of initiatives in the pipeline this year, including a stand at Ecobuild, and lots of ideas for improving the effectiveness and reach of the campaign”For more information on PVCaware.org or to become a member of the BPF Windows Group call 0207 457 5000. For information on Fighting Back With Facts visit our website.
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