Thought provoking industry views

Welcome to the Crystal blogs. From industry news and product development, to omnichannel selling and marketing, Steve Halford, Crystal's Managing Director, brings you his thought provoking views.  All blogs originally appeared in the Builders' Merchant News.

 

   Omnichannel is starting to bite - March 2018

The impact of omnichannel is hurting retailers that have been slow to act on the accelerating convergence of ‘bricks and clicks’, and rewarding retailers that are on their omnichannel journey. 

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2018: The Year of Omnichannel - January 2018

Steve Halford, Group Managing Director of Crystal, looks at the disruptive effects online technology is having on traditional industries, and how merchants need to adapt to thrive in this new environment

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When virtual reality meets reality! - November 2017

Bespoke PVC-U windows and doors have opened up a big, new market for merchants, but those merchants who create a seamless customer experience between the ‘virtual’ and ‘real’ world will really scoop the benefits of sustainable growth.

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Joining up the touchpoints on the customer journey boosts sales - October 2017

From static corporate brochure to always-on anytime anywhere sales supremo, websites have evolved massively over the last 15 years. They’ve become the linchpin to how we live and work. They’re the threads that string most customer journeys together, whether we realise it or not.

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Training supercharges sales - because it’s easy when you know how! - September 2017

The last 15 years has seen a revolution in the way we buy and sell. The evidence is on our high streets as a growing number of charity shops fill the gaps left by closed retail shops. At one time, pundits were predicting a mass migration to an online world, with ‘clicks’ leaving the ‘bricks’ behind, but instead it’s fast becoming an Omnichannel world, with online merging seamlessly with traditional branches and showrooms.

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Have you changed how you sell to match how people buy windows? - August 2017

Steve Halford, Group Managing Director of Crystal Direct, asks if merchants are keeping up with changing purchasing trends.

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Sales success for merchants in fast-growing PVC-U windows market - July 2017

Steve Halford, Group Managing Director of Crystal, looks at the changing PVC-U windows market and how it can bring sales success to merchants.

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